export const en = { brand: 'BaskBuddy', brandSub: 'Bashi Partners', nav: { home: 'Home', innovation: 'Innovation Lab', business: 'Business Map', about: 'About Us', join: 'Join Us', contact: 'Contact Us', }, home: { slogan: 'BaskBuddy — Together for Life\nComfort by Your Side, Trust for a Lifetime', sloganSub: 'BaskBuddy · Warm Tech, Better Life', sloganIntro: 'Digital Life Service Provider · Content Social, Career Services, Digital Payment, AI', trackOverview: 'Four Core Tracks', enterLab: 'Explore Innovation Lab', enterBusiness: 'View Business Map', icidpBadge: 'ICIDP Culture Driven', tracks: { social: { name: 'Content & Social', desc: 'Build genuine warm social connections with like-minded people', color: '#E8A0BF' }, career: { name: 'Career Services', desc: 'Smart opportunity matching + knowledge empowerment, every step visible', color: '#7EC8E3' }, payment: { name: 'Digital Payment', desc: 'Secure, convenient contextual payments with a human touch', color: '#98D8AA' }, ai: { name: 'Artificial Intelligence', desc: 'Multi-modal understanding — AI as a warm life companion', color: '#C9B1FF' }, }, stats: { eyebrow: 'BASKBUDDY IN NUMBERS', title: 'BaskBuddy Velocity', subtitle: 'The solid foundation connecting beautiful life with warm tech', items: [ { value: '4', suffix: '', label: 'Core Tracks', sub: 'Social · Career · Payment · AI' }, { value: '10', suffix: '+', label: 'Planned Products', sub: 'Covering the full digital life scene' }, { value: '10', suffix: '', label: 'Year Vision', sub: 'Goal: a globally renowned tech enterprise' }, { value: '2', suffix: 'B+', label: 'Target Users', sub: 'Cross-scenario, full-lifecycle service' }, ], }, about: { eyebrow: 'ABOUT BASKBUDDY', title: 'Inside BaskBuddy', text: 'Bashi Partners (Shanghai) Technology Co., Ltd. is a high-tech enterprise focused on the digital life services field. Through a multi-brand, multi-vertical-track product layout covering Content & Social, Career Services, Digital Payment and Artificial Intelligence, we connect everyone’s beautiful life with warm technology.', cta: 'Learn More', }, dynamics: { eyebrow: 'NEWSROOM', title: 'Company Updates', subtitle: 'Every step moves toward the promise of "Together for Life, Trust for a Lifetime"', cta: 'View Business Map', }, footer: { copyright: `© ${new Date().getFullYear()} Bashi Partners (Shanghai) Technology Co., Ltd.`, icidp: 'ICIDP: Integrity · Courage · Innovation · Devotion · Passion', }, }, innovation: { title: 'Innovation Lab', subtitle: 'Exploring in depth, illuminating the future with warmth', philosophy: { title: 'ICIDP R&D Philosophy', items: [ { title: 'Integrity', subtitle: '诚信', color: '#667EEA', desc: 'Never overstate capabilities before launch. Embed data security from design. Privacy protection is our conscious commitment beyond compliance.' }, { title: 'Courage', subtitle: '勇敢', color: '#EF4444', desc: 'Take the road less traveled. Make long-term investments in core technologies. Dare to start over without being bound by sunk costs.' }, { title: 'Innovation', subtitle: '创新', color: '#8B5CF6', desc: 'Don\'t do me-too. Be the only-one. Find differentiated solutions in every track.' }, { title: 'Devotion', subtitle: '奉献', color: '#10B981', desc: 'Take responsibility for every line of code. Polish user experience without limits. Devotion must be rewarded to sustain.' }, { title: 'Passion', subtitle: '激情', color: '#FFEFD5', desc: 'Today\'s best is tomorrow\'s minimum. Never settle for "good enough" or "just okay."' }, ], }, techPaths: { title: 'Technology Differentiation Paths', items: [ { track: 'Content & Social', logic: 'Z-generation social needs are fragmented and vertical. Existing platforms cannot meet the integrated needs of "authentic social + content creation + interest discovery".', products: 'QingHe / YinCool / MiLian', tech: 'AI Social Engine + AI Content Moderation + AI Matching Algorithm', desc: 'Understanding emotions, building warm connections' }, { track: 'Career Services', logic: 'Job-seeking online rate exceeds 82%, but information asymmetry remains severe. Users need end-to-end services from "finding a job" to "finding direction".', products: 'ZhiLai / KanShan / BuTu / YueSheng', tech: 'Company Evaluation System + AI College Application + Career Skill Graph', desc: 'Making growth paths clearly visible' }, { track: 'Digital Payment', logic: 'Digital payment market exceeds 12 trillion, but transaction trust and security guarantee remain core pain points.', products: 'TuoDa', tech: 'Platform-wide Guarantee + Payment Traceability + Performance Verification', desc: 'Secure, convenient, warm payment experiences' }, { track: 'Artificial Intelligence', logic: 'AI is evolving from general capabilities to vertical expertise. AI deeply integrated with business scenarios is truly useful.', products: 'Abu AI / TingYuan', tech: 'Social Icebreaking + Content Co-creation + Resume Optimization + College Application', desc: 'AI as a warm life companion' }, ], }, milestones: { title: 'Development Milestones', items: [ { year: '2026', event: 'Initiated development of five core products: QingHe, YinCool, MiLian, ZhiLai, KanShan (including BuTu & YueSheng)', status: 'completed' }, { year: '2027', event: 'Progressing TuoDa, Abu AI, and TingYuan product launches', status: 'in-progress' }, { year: '2028-2030', event: 'Deep collaboration and data integration across tracks, building localized digital life service ecosystem covering major global markets', status: 'upcoming' }, ], }, selfDeveloped: { title: 'Self-Developed Technology Layout', items: [ { name: 'Emotional Semantic Engine', en: 'ESE', desc: 'Understanding emotions, building warm social connections' }, { name: 'Intelligent Matching Engine', en: 'IME', desc: 'Precision matching opportunities, clear growth paths' }, { name: 'Knowledge-Capability Graph', en: 'KCG', desc: 'Breaking knowledge barriers, empowering career growth' }, { name: 'Multi-Modal Perception Framework', en: 'MMPF', desc: 'Understanding multi-dimensional inputs, AI that understands you' }, { name: 'Security Risk Control System', en: 'SRCS', desc: 'Protecting every transaction, secure payment experiences' }, ], }, }, about: { title: 'About Us', subtitle: 'BaskBuddy — Together for Life', intro: `Bashi Partners (Shanghai) Technology Co., Ltd. is a high-tech enterprise focused on the digital life services field. Through a multi-brand, multi-vertical-track product layout that delivers quality products and services to diverse user groups, we operate multiple independent subsidiaries specializing in Content & Social (Qinghe, YinCool, MiLian), Career Services (ZhiLai, KanShan, BuTu, YueSheng), Digital Payment (TuoDa), and Artificial Intelligence (Abu AI). We always put user needs first, prioritize quality and technological innovation, create growth space for employees, create a better life for users, and create long-term value for society.`, visionMission: { vision: 'Build a world-leading digital life service ecosystem where users of different needs receive quality-adapted product experiences', mission: 'Connect people and services through innovative technology, leveraging diverse vertical products to create convenient, efficient, and valuable beautiful lives for different user groups', purpose: 'Dedicated to employee growth · Dedicated to company development · Dedicated to social progress · Dedicated to changing the world', culture: 'Let those who dare to innovate break boundaries! Let those closest to users define value! Let those who hear the sounds of battle command the fight!', }, icidp: { title: 'ICIDP Core Values', integrity: { label: 'Integrity', position: 'Foundation', dialect: 'Being reliable is the real deal', layers: ['To users: trustworthy product commitments and service quality', 'To partners: transparent win-win cooperation and mutual growth', 'To self: consistency between words and actions'] }, courage: { label: 'Courage', position: 'Drive', dialect: 'Bold thinking, bold action — that\'s Bashi', layers: ['Brave enough to break technical and cognitive boundaries', 'Brave enough to challenge industry conventions', 'Brave enough to admit mistakes and correct course quickly'] }, innovation: { label: 'Innovation', position: 'Soul', dialect: 'Being different makes it interesting', layers: ['Tech innovation: beyond code, transforming mindsets', 'Product innovation: defining value from user pain points', 'Org innovation: every member becomes an innovation source'] }, devotion: { label: 'Devotion', position: 'Warmth', dialect: 'Generosity shows true vision', layers: ['Infusing love into every product detail', 'Investing time into every team collaboration', 'Returning value through every social action'] }, passion: { label: 'Passion', position: 'Flame', dialect: 'Passion outlasts the longest days', layers: ['For career: waking up with light in your eyes still', 'For team: everyone is a spark that can ignite others', 'For world: still loving life beyond work hours'] }, }, survivalTools: { title: 'Survival Tools', desc: 'Efficiency · Effectiveness · Benefit — All three are essential', items: ['Efficiency determines response speed — rapid iteration, agile market response', 'Effectiveness validates value creation — let results speak, let data prove', 'Benefit ensures sustainable development — creating lasting commercial and social value'], }, fiveProactive: { title: 'Five Proactive Traits', items: [ 'Proactive Communication — Report problems and risks promptly, accumulate experience through problem-solving, build capability through breakthrough moments. Take responsibility for yourself and for the company.', 'Proactive Growth — Dare to embrace challenges, maintain sharp insight into new technologies and new demands, stay competitive through self-iteration, constantly advance toward better UX and greater product value.', 'Proactive Responsibility — Embrace company values, don\'t dwell on short-term gains, willingly follow the company\'s pace, achieve rapid personal growth amid the company\'s rapid development.', 'Proactive Sharing — Willingly share work experience and insights with teammates, drive overall team capability improvement through sharing, support each other\'s growth, gather powerful momentum driving the company forward.', 'Proactive Innovation — Maintain curiosity for exploration, dare to try new methods and directions, infuse fresh ideas into products and services, create value through innovative technology, warm hearts with genuine service, pour care into every detail.', ], }, growthManifesto: { title: 'Growth Manifesto', content: `I Promise To cherish this precious time of youth doubly To love the cause in our hands boundlessly We will surely spread our wings and fly high, realizing all our wishes From this moment, starting right here Follow your heart, move toward the light May every effort bear fruit May the original intention of every BaskBuddier Illuminate the company's path forward, light up users' beautiful lives! Come on, let's honor this solemn commitment with down-to-earth action! Come on, let's write this new chapter with our forward footsteps! Come on, let's journey toward a beautiful future together with BaskBuddy!`, }, goals: { near: '2026: Launch the five core products (Qinghe, YinCool, MiLian, ZhiLai, KanShan/BuTu/YueSheng), forming a product matrix and achieving dual growth in user scale and engagement. 2027: Scale the initial five products and launch the three flagship products TuoDa, Abu AI, and TingYuan, completing the digital life service loop. 2028–2030: Deep cross-track synergy and data convergence, forming a self-driven, iterable intelligent service network and a localized digital life ecosystem covering major global markets (Asia, Europe, South America, Africa, etc.).', mid: 'Within 10 years: cultivate 3-4 publicly listed companies, including 1-2 industry-leading first movers and 2-3 top-tier industry leaders.', far: 'Build multiple globally recognized digital life products, and establish a globally interconnected digital service network covering diverse needs with symbiotic ecosystems. Serve over 2 billion users across scenarios and the full lifecycle, continuously lead the industry’s innovation direction, and become the benchmark enterprise that consistently drives industry transformation and development in digital life services. Driven by the deep integration of AI and industry, we achieve technological autonomy and controllability, open and win-win ecosystems, significant social value, shared development opportunities, and shared growth responsibilities.', long: 'Within 10 years, grow into a globally renowned high-tech enterprise — where every user takes pride in using our products, every employee is proud to be part of Bashi Partners, and we continuously create irreplaceable long-term value for employees, users, and society, achieving multi-party value win-win for employees, users, the company, and society.', }, }, business: { title: 'Business Map', subtitle: 'Four Core Tracks, Full Digital Life Coverage', tracks: [ { key: 'social', name: 'Content & Social', products: [ { name: 'Qinghe', desc: 'Content Social Engine — warm bonds connecting people', status: 'In Development', icon: 'heart' }, { name: 'YinCool', desc: 'AI Music Creation Platform — everyone can create music', status: 'In Development', icon: 'music' }, { name: 'MiLian', desc: 'Emotional Social Computing — understanding emotions, warming connections', status: 'In Development', icon: 'sparkles' }, ], }, { key: 'career', name: 'Career Services', products: [ { name: 'ZhiLai', desc: 'Smart Career Matching System — clear growth paths', status: 'In Development', icon: 'briefcase' }, { name: 'KanShan', desc: 'Knowledge Graph Platform — accessible knowledge', status: 'In Development', icon: 'mountain' }, { name: 'BuTu', desc: 'Growth Path Planning Tool — every step has value', status: 'Planned', icon: 'footprints' }, { name: 'YueSheng', desc: 'Capability Enhancement Engine — empowering career leaps', status: 'Planned', icon: 'rocket' }, ], }, { key: 'payment', name: 'Digital Payment', products: [ { name: 'TuoDa', desc: 'Smart Digital Payment — secure, convenient, warm', status: 'In Development', icon: 'check-circle' }, ], }, { key: 'ai', name: 'Artificial Intelligence', products: [ { name: 'Abu AI', desc: 'Multi-modal Life Assistant — warmth every day', status: 'In Development', icon: 'bot' }, { name: 'TingYuan', desc: 'Wish Understanding Engine — hearing every wish', status: 'Planned', icon: 'ear' }, ], }, ], statusLabels: { developing: 'In Development', planned: 'Planned', }, }, join: { title: 'Join Us', subtitle: 'BaskBuddy — Together for Life', manifesto: `I Promise To cherish this precious time of youth doubly To love the cause in our hands boundlessly We will surely spread our wings and fly high, realizing all our wishes At BaskBuddy, you're not just an employee. You're a co-creator of culture, a practitioner of values, a writer of the future. Let's follow our hearts and move toward the light, together!`, growthIncentive: { title: 'Growth Incentives', items: ['Transparent promotion paths — every step visible', 'Skill growth fund — investing in your learning', 'Mentorship program — senior partners one-on-one guidance', 'Cross-track rotation — broad vision, multi-dimensional growth'], }, longTermIncentive: { title: 'Long-term Incentives', items: ['Equity incentive plan — grow with the company, share the rewards', 'Project incubation support — your idea, our backing', 'Entrepreneurial partner mechanism — from employee to partner'], }, benefits: { title: 'Benefits', items: ['Flexible work hours — master your own time', 'Warm office environment — home-like comfort', 'Health care program — wellness is the greatest wealth', 'Team building activities — warm moments beyond work', 'Learning growth subsidy — always on the path of progress'], }, delivery: { title: 'How to Apply', email: 'baskbuddy@163.com', note: 'Send your resume to the above email with subject "Position + Name"', }, }, contact: { title: 'Contact Us', subtitle: 'Looking forward to meeting you with warmth', job: { title: 'Job Inquiry', desc: 'Explore our open roles or send your resume — grow with BaskBuddy.', cta: 'View Open Roles', emailLabel: 'Resume to', email: 'baskbuddy@163.com', copy: 'Copy', copied: 'Copied', }, biz: { title: 'Business Cooperation', desc: 'Tech partnership, product customization, channel agency or investment — reach out anytime.', cta: 'Email Us', emailLabel: 'Business email', email: 'baskbuddy@163.com', copy: 'Copy', copied: 'Copied', }, privacyNote: 'We respect your privacy. See our Privacy Policy.', }, };